Wednesday, June 14, 2023

8:30 AM - 12:30 PM

Uppsala Biomedical Centre - Room B8:001

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Details

Wording of questionnaire items must be clear and comprehensible for all relevant audiences to ensure valid and equitable measurement, yet surveys are rarely tested across diverse audiences. This half-day workshop will provide foundational knowledge and skills for cognitive interviewing, a recommended technique for improving measurement by testing how survey items are understood. Experienced researchers will present background on methods, examples of use in behavioral nutrition and physical activity studies, and provide key reference materials and templates. Attendees will gain skills by working in small groups to draft and role-play a cognitive interviewing script on a tool/survey of their choosing, then share experiences and questions with the full group. They will also have the opportunity to work with cognitive interviewing data and consider the range of ways an item can be interpreted, then discuss how to apply this to improve questionnaire wording and ensure that multiple perspectives and backgrounds are considered in measure development. After participating in this workshop, attendees will be able to describe cognitive interviewing approaches and outline the key steps and benefits for improving surveys. Through discussion and hands-on activity, attendees will gain skills and receive resources to prepare them to conduct their own cognitive interviewing research.

AGENDA
A. 8:30 – 9:00 am – Welcome and Overview of Cognitive Interviewing
Dickin: Present learning objectives, describe cognitive interviewing approaches, and share past experiences.

B. 9:00 – 9:45 am – Cognitive Interviewing in Action
McClain: Demonstrate cognitive interviewing techniques using moderators’ data and discuss methods, challenges, and tips.

C. 9:45 – 10:25 – Small Group Activity: Drafting a Cognitive Interviewing Guide
Team: Small groups select items from their own questionnaire, or those provided by moderators, and work together to draft and test a cognitive interviewing guide, with support from moderators.

10:25 – 10:40: Short Break

D. 10:40 -11:00 – Facilitated Group Discussion: Participants’ Experiences with Cognitive Interviewing guide (Johnson)

E. 11:00 – 11:35 – Small Group Activity: Working with Cognitive Interviewing Data
Johnson: Small groups review excerpts of de-identified transcripts and discuss ideas for how to revise and improve items to address problems in interpretation.

11:35 – 11:45: Short break

F. 11:45 – 12:15 –Group Discussion of Transcript Review/Revision Suggestions
Johnson: Moderated discussion of small group experiences working with cognitive interviewing data

G. 12:15 – 12:30– Wrap up
Dickin: Summarize highlights and share resources. Participants discuss next steps in their research.

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Speaker